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Certificate Programme In AI
& Generative AI Enabled Marketing

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The integration of AI (Artificial Intelligence) into marketing is becoming increasingly important with the changing digital landscape and with the need to drive efficiency, to enhance user experience, to increase profitability and open new possibilities for innovation and problem solving.

The Certificate Programme in AI and Generative AI Enabled Marketing is designed to build and enhance an individual’s expertise in artificial intelligence enabled marketing.

Why Attend
the Certificate Programme in
AI & Generative AI Enabled Marketing? Advantages

Acquire cutting edge and In-Demand skills
Learn from the domain experts
Industry recognised certification
Industry alignment through Real-world projects
Connect with a network of like-minded professionals
Focus on real business use cases
Access to best learning resources

Are You the Right Candidate?

The programme is ideal for

Eligibility

Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3) or 10+2+4 or 2 years Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years.

Programme Curriculum

  • Decoding Artificial Intelligence
  • Evolution and Philosophy of AI
  • Different areas explored in AI
  • How AI is creating a paradigm shift in marketing?
  • AI and ML Canvas
  • Applications of AI across different industries

  • Importance of Statistics and Programming in AI world
  • Cloud based models
  • Implementation methodology
  • Project team needed to deliver AI

  • Marketing Concepts
  • Understanding consumer psychology and decision-making processes
  • Market Research
  • Marketing Strategy
  • Integrated Marketing Communications
  • Branding and Positioning
  • Marketing Metrics & Analysis

  • Overview of Machine Learning
  • How Machines learn?
  • Different Learning approaches
  • Supervised Machine Learning – Concept, Algorithms and Applications
  • Unsupervised Machine Learning – Concept, Algorithms and Applications
  • Reinforcement Machine Learning – Concept, Algorithms and Applications
  • Deep Learning

  • Overview of Computer Vision
  • Image processing techniques in Computer Vision
  • How CV works?
  • How are Marketers using Computer Vision?
  • Hands on: Explore Azure Cognitive Services and create a business case for your company

  • How NLP and Conversational AI works?
  • Text processing techniques
  • Stages of text analysis in NLP
  • How NLP helps marketers with innovative applications?
  • Hands on: Build your first customer service chatbot in 30 mins (No-code)

  • AI maturity today
  • Types of AI machines
  • Design Principles for AI machine
  • Ethical AI

  • Understanding GenAI
  • Exploring Foundational models
  • Benefits, risks and limitations of GenAI models
  • Where to start your GenAI journey? #ImplementationGuidelines
  • Applications of GenAI in marketing
  • Decoding Prompt engineering
  • Hands on: Let us use GenAI models and create some exclusive content for our campaigns (prompt engineering special)

Faculty and Mentors

Programme Delivery Format

Session Commencement Date

6th April, 2024

Duration

24 Weeks (6 Months)
Weekend classes
Total Hours - 120 Hours

Method

Online Classes
Video Lectures
Learning Management System (LMS)
Assignment and Projects
Community engagements
Forums, etc.

Assessment

Case studies
Online tests & quizzes Assignments
Projects

The SRM AP Edge

  • Learn from faculty with vast industry and research experience
  • Dediated industry professionals as mentors and guides
  • Curriculum developed to include latest advancements and trends
  • Collaborations with top international institutions for academic development

FAQ

The Certificate Programme in AI and Generative AI Enabled Marketing is designed to build and enhance the individual’s expertise in artificial intelligence enabled marketing. The total number of hours will be 120 including 20 hours of project, and it will be spread over 6 months. SRM University AP will award a “Certificate of Completion” to the participants who complete the programme successfully.

The program is open to individuals with Diploma (10+2+3) or bachelor’s degree or equivalent (10+2+3) or 10+2+4) or 2 years master’s degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU/State Government) in any discipline with minimum 50% aggregate marks of all the years.

The program covers fundamental AI concepts, machine learning algorithms, and focuses specifically on how Generative AI can be applied to enhance marketing strategies. Topics include natural language processing, computer vision, and AI-driven content generation.

Online Classes, Video Lectures, Learning Management System (LMS), Assignment and Projects, Community engagements, Forums etc.

Yes, participants usually complete a final project that demonstrates their ability to apply AI concepts to solve real-world marketing challenges Case studies, Online tests and quizzes, Assignments, Projects.

24 Weeks (6 Months) - Total Hours - 120 Hours

Total Program Fees for One-Time Payment:
Program Fees: Rs.1,25,000 (Inclusive of GST)
Installment Plan Option
Amount per installment: Rs. 65,000 (Inclusive of GST)
Number of installments: 2
Total program fee when paid via installments: Rs. 1,30,000 (Inclusive of GST)

Last date for the application: Mar 20, 2024
Start date of the programme: April 6, 2024
Tentative on campus Module & Programme End Date: Oct 06, 2024

Yes, participants who successfully complete the program, will receive a certificate of completion recognizing their achievement in AI and Generative AI Enabled Marketing.

Information on how to apply, including application deadlines and any required documentation, can be found on the program's official website (https://srmap.edu.in/certification-programmes/) or by contacting the program director Mr. Arun Prasad on 8610622080/ 0863 -2343078.

The class timings for this program is structured to accommodate working professionals and individuals with varying schedules. Classes are typically conducted on the weekends with below timings.

Saturday, First session: 04:00 PM to 06:00 PM
Sunday, Second session: 11:00 PM to 01:00 PM

Yes, upon successful completion of the Certificate Program in AI and Generative AI Enabled Marketing, you will be eligible for Executive Education Alumni status of SRM University-AP.